Marketing Lite

People think of marketing as this big task with expensive branding and strategy, and graphic design, and brochures and folders with multiple pieces of literature with lots of graphics and ads in magazines and newspapers and yellow pages, etc, etc, etc.  I’d like to dispel that myth that this is all required.  I’ve seen many companies with almost non-existent marketing budgets produce some effective marketing.  It is effective because it accomplishes its goal; to fill the funnel with prospects and opportunities.

 I’m not saying that a company should start broadcasting its message without knowing who they are trying to attract.  That would be a waste of time, even if it costs almost no money.  Before anyone starts getting their message out, they should know at least two things: Who their target customer is, and What they are going to offer that customer.  Once the business entity knows these two things, it can start testing the message.  Now one just needs to know where to find the target customer.

Except for online ads, Electronic marketing costs almost nothing and is affordable on any budget.  If you have email addresses for customers, then I’d start with an eNewsletter.  If you do not have email addresses, then I’d get a website with a blog and start putting newsletter type content in that.  Someone can got to 1and1.com and pay around $5/mo and get a basic website (domain name for about $8/yr) with a blog.  It is easy and now you are in business.  From there, I’d get the social media engine going (some call all this Web 2.0). 

This entry was posted on October 18, 2009 at 8:43 am and is filed under Marketing, Law Firms, Best Practices, Pearls of Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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