I’ve gotten feedback from attorneys that they are not comfortable providing information to a broad base for marketing purposes.  The worry is that it will be viewed as advice, and then used in a different context than it was intended.  This could have negative repercussions.  But I believe this could be overcome with a little imagination, while still staying in the safe zone.

One piece that should not be questioned is a case study, which can demonstrate knowledge, expertise and experience of the attorney or attorneys involved.  It can also be a case that the attorney with which the attorney was not involved to show the attorneys attention to cases relevant to his specialty, or to inform her past, current and potential client base.

As I dig deeper into the safe marketing zone for lawyers, I will post more entries.  So check back soon or set up an RSS feed (by clicking the “Entries (RSS)” link in the bottom left “Meta” box.

Dave Clough – www.mpoweradvisors.com