If you are looking for a product or even a service, how do you go about finding it?  Well, it depends a bit on your personality type, but for the most part, people will either ask a friend what they know or who they used, or the person will turn to Google.  More and more people are going this route, and the trend will continue.

Google has a great program called AdWords that can put you on the first page of a search instantly.  Like you, the consumers have a short attention span and want results quickly.  They are not going to click through 10 pages of Google results to find you.  With Search Engine Optimization, you might be able to get to the front page in a few years at best. 

As stated in a previous Post, you want to use Email marketing for you existing customer base and I recommend AdWords for the new customers to find you.  This works locally too, but not as well as if your customers can come from anywhere in the US or internationally. 

Additionally, AdWords can help you quickly refine your message.  You can have a statistically valid sample in hours of what resonates with potential clients rather than using traditional market research techniques or using the inaccurate method of asking a few people.

Once you have your messaging refined, there are many more internet avenues to explore for more traffic: Banner ads, Audio, Video, Affiliate Networks, etc.  With a clear, effective message, your product can be marketed effectively to maximize ROI and Profit.